Sometimes implementation doesn't quite live up.
Cricket South Africa: "boy's we're in trouble here ... we've got a test series coming up and don't have a sponsor"
Sunfoil: "Right we've got some marketing money, lets throw a large amount of it at a sponsorship"
Deal done. Easy.
SA Cricket watcher: "Lekker new letters on the pitch there! WTF is 'Sunfoil'? "
The thinking to sponsor Cricket SA might have been a sound idea, but without a byline people are left to go online to find out about a product.
This is what you'll see if you go to http://www.sunfoil.co.za/ (*here is a screen shot in case in the future Sunfoil wake up to their little blunder*)
If you're going to spend the time and money building your brand make sure that there's a call to action, or at least a website (maybe with your name??) where potential clients can find out about your product ...
I wish I knew this a few weeks back, I've now got a "Sun-Foil" that I bought online, thinking I could use it to enhance my tan!
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